The FTC is Paying Attention

June 24th, 2009

Savvy consumers often go online for independent consumer reviews of products and services, scouring through comments from everyday Joes and Janes to help them find a gem or shun a lemon.br / br / What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post.br / br / Bloggers vary in how they disclose such freebies, if they do so at all. The practice has grown to the degree that the Federal Trade Commission is paying attention.br / br / a href=http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures target=_blank complete article/a

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