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Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

1. Bank Rate Changes
Bankers are using RSS to communicate bank rate changes. Feeds are updated regularly to reflect changes to adjustable rate mortgages or the interest rate for CDs.
example:
Federal Reserve http://www.federalreserve.gov/feeds

2. Stock Monitoring
Stock analysts monitor stock market changes using RSS feeds. As specific stocks and bonds rise and fall RSS feeds are updated. Many of the tools allow you to customize RSS feeds selecting the stocks or mutual funds that you wish to monitor.
example:
Smart Money - http://www.smartmoney.com/rss/

More Financial Uses of RSS Feeds

NewsGator Technologies, Inc.,  announced the availability of NewsGator Mobile for iPhone, a free reader that complements the design and interface of the iPhone. NewsGator Mobile for iPhone is free for existing NewsGator  NewsGator Online accounts.

The WINNERS for the 2007 Shareware Industry Awards have been announced! Take a look at the best software for 2007 in each category! Most have evaluation versions available for download.Web 2.0 did not make much of a showing in the results, though Google Map and a few others did receive recognition.

Best Overall Utility
FolderMatch by Salty Brine Software
TuneUp Utilities 2007 by TuneUp Software GmbH - WINNER
WinRar by win.rar GmbH
WinZip by WinZip International LLC.

Best Application
ClipMate by Thornsoft Development - WINNER
CSE HTML Validator by AI Internet Solutions
Open Office by Sun Microsystems

Best Graphics Program or Utility
Easy Imager by Fookes Software
IrfanView by Irfan Skiljan
PaintShop Pro by Corel Corporation - WINNER

Best Desktop Enhancement
Microangelo Toolset by Eclipsit Corporation - WINNER
MBSS Fireworks by Patrick D. Grengs II
Window Blinds by Stardock Corporation

Best Photo Program or Utility
ACDSee Pro Photo Manager by ACD Systems
ALSee by ESTsoft
Life Poster Maker by Lincoln Beach Software - WINNER

Best Sound Program or Utility
ALSong by ESTsoft
D'Accord iChords by D'Accord Music Software
RecordForAll by NotePage, Inc. - WINNER
Winamp Pro by NullSoft

Best Vertical Market Program or Utility
Guitar and Drum Trainer by Renegade Minds
Help & Manual by EC Software GmbH
Vmware Workstation by VMware Inc. - WINNER

Best Business Application or Utility
Microsoft Office 2007 by Microsoft Corporation - WINNER
PayWindow 2007 by ZPAY Payroll Systems
Time & Chaos by Chaos Software

Best Educational Program or Game
AceReader Pro by StepWare Inc.
WinFlash Educator by Open Window Software
WISCO Word Power by Wisco Computing - WINNER

Best Hobby or Personal Interest
Auction Sentry Deluxe by Auction-Sentry.com
Google Earth by Google Inc. - WINNER
MyLife Organized by My Life Organized

Best Internet Enhancement
Cute FTP Professional by GlobalSCAPE
FlashGot by InformAction
FTP Voyager by Rhino Software, Inc. - WINNER
WS_FTP Professional by Ipswitch, Inc.

Best Internet Communication
Miranda by Miranda IM
Pidgin by Softare Freedom Law Center
Skype by Skype Limited - WINNER
Trillian by Cerulean Studios

Best Web Enhancement
Mozilla Firefox by Mozilla Foundation - WINNER
Mozilla Thunderbird by Mozilla Foundation
RoboForm by Siber Systems
SPAMFighter by SPAMFighter

Best Non-Action Game
Ant War 1 by Anarchy Enterprises
Pocket War by MetalShard, Inc.
Pretty Good MahJongg by Goodsol Development, Inc. - WINNER

Best New Game
Addictive Football by Addictive 247 Games  - WINNER
Golf King by NHN USA
Titan Attacks by Demand Entertainment

Best Program for PDA's
Journal Bar by Omega One
Resco Explorer by Resco, sro.
Spb Mobile Shell by Spb Software House - WINNER

TurnHere, Inc., an online video solutions platform, and Pheedo, an RSS marketing company, today announced a strategic partnership focused on the mass distribution of authentic, highly engaging online video content via real-time, RSS feed-powered technology.

complete article

We've made some improvements to the control panel. You no longer have a box on screen for each digest, just a link. Clicking on that link then opens the box. This makes it easier to see all of your digests at once. If you have over 10 digests, you'll also see a "Filter" box that lets you quickly filter the digests down to the ones you want. There are some other very minor adjustments too, so check it out!

A DigitalPoint Forums member points to a vulnerability within Google Reader that enables blog owners to add code to their blog that will allow any visitor to automatically subscribe to the RSS feed.

Dave Winer has posted a draft specification of OPML 2.0 .

Great robust collection of social bookmarking icons. Icons are the rage in Web 2.0 and it seems to have really gathered steam.

This article details a number of ways that will allow you to save bandwidth when using RSS feeds. They forgot one though:

#9 RSS Cache , the rss2html Cache module reduces bandwith and speeds up the process of displaying RSS feeds as html web pages.

CustomRSS is a highly customizable Google Gadget for your personalized Google homepage. CustomRSS is a widget  and it has lots of options for customization.